About
Welcome to Bluerant.
It took a little while for me to discover what I was really writing about here, but after letting it simply evolve for a bit I’ve realized that what Bluerant does, is highlight the ways people, organizations, companies and governments damage their brand and reputation by assuming that the public is ignorant.
There may be an occasional personal story intertwined among the bluer ants, but mostly it’s a public scolding meant to remind the people that manage brands, ether public or private, that communicating with your audience tells tells them exactly how much you either respect, or underestimate them.
Thanks for playing.